BALLER MOVE: Target ~135
CURRENT ADP: ~150
ANALYSIS: Indianapolis Colts tight end Eric Ebron is a tough player to trust. Many of you have believed in him before. Then after you drafted him, he proceeded to let you down. Maybe you persuaded yourself to trust him a second time, only to become even more disgruntled with the recurrent pattern of underwhelming results.
Targeting has never been an issue, as he received a legitimate opportunity to thrive in Detroit. Ebron averaged 80 targets during his last three seasons as a Lion, and garnered 86 last season, which tied him for ninth among all tight ends. However, even if his target total regresses this year - and I fully expect that it will - Frank Reich's expected deployment of the 6'4" Ebron in multiple positions on the field should impose matchup issues on the defenders that must contend with his combination of size and speed.
Still skeptical since Ebron was not a factor during the Colts preseason contests? Then here's a question: if you were Reich, had vigorously encouraged Ebron to join your team so that you could take advantage of the matchup nightmare that he can be through usage in various formations, would you a reveal them during August, or wait until Week 1? The belief from here is that it was strictly a decision not to unveil his role until his snaps are far more meaningful.
While Zach Ertz averaged 72% of Philadelphia's offensive snaps last season with Reich as the Eagles' offensive coordinator, Trey Burton and Brent Celek combined for 67.6%. If Reich apportions similar usage to his new tight end tandem, then Ebron will receive enough snaps to accrue numbers that eclipse his ADP.
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