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ANALYSIS: With the confirmation that Cooper Kupp tore his ACL as feared, many owners will now pivot to Josh Reynolds as the WR3 on one of the best offenses in the NFL. He'll clearly see an uptick in snaps and targets, but that shouldn't automatically thrust him into your starting lineup. In the two full games Kupp missed in Weeks 7-8 this year, Reynolds brought in a total of four catches for 61 yards on six targets.
In Week 6, when Kupp saw just one target and was a non-factor, Reynolds managed one catch for -2 yards. His value lies strictly in the red zone, as he could benefit standard-league owners if he can replicate his two-TD performance from Week 8. While Kupp owners will likely spend their remaining budget on his replacement, he can't be expected to approach Kupp's level of production. Don't drop a superior player to grab Reynolds just because of his team situation. The Rams still have their bye coming in Week 12 as well.
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