He's losing goal line touches to Danny Woodhead. DANNY WOODHEAD. Danny Woodhead is the exact antithesis of a "goal-line threat" RB. Typically those RBs are like 6 foot, 250 pounds and score by leaning forward and trusting gravity.
Danny Woodhead is not 6 foot, 250. Danny Woodhead is closer to 5 foot, 150. Danny Woodhead represents the Lollipop Guild. My point is that Danny Woodhead is a very tiny football player and he is the person no first-round phenom running back should be losing goal line touches to.
Plus the Chargers have gone through like 20 different offensive lineman this season, and that never bodes well for running back performance. For the price you paid for him, Gordon isn't providing the return on investment he should be. It's tough to roll him out in fantasy lineups right now, and I'd like to at least see one solid game before I continue plugging him into lineups without considering other more viable replacements who have been performing.