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Kenny Britt (WR, CLE) - 2017 Fantasy Football Sleeper

My original plan for this intro was going to be a game of "which of these things is not like the other." Then I quickly realized the answer would have been obvious considering the name Kenny Britt is in the title of the article. So let's try something else.

Let's see if you can pick out the stat line Kenny Britt posted in 2016. A little multiple choice quiz, if you will.

A. 1,003 yards, eight touchdowns, 89 receptions.
B. 1,002 yards, five touchdowns, 68 receptions.
C. 954 yards, four touchdowns, 78 receptions.

Correct Answer: B. Kenny Britt did indeed have 1,002 yards and five scores on 68 catches. For some added context, player A is Michael Crabtree. Crabtree finished as WR12 in standard scoring, meaning the difference between him and Britt was three scores. Britt was three TDs away from being a high-end WR2 in non-PPR. If it sounds like I'm repeating myself, it's intentional. It takes a while to process and accept that Kenny Britt actually had a pretty good season that completely flew under the radar. By the way, player C is DeAndre Hopkins. Yikes.

Britt signed with the Cleveland Browns this off-season, a move that most are likely to shrug off and ignore. Which, all things considered, is totally fair. The Browns don't have a great offense, Britt isn't a flashy name, and most of the focus is on the quarterback situation. Truth is, Britt was usable as a WR3/flex play even with Jared Goff throwing to him on the Los Angeles Rams. He can at least replicate that success in Cleveland regardless of who is throwing to him.

With Terrelle Pryor gone, Britt steps right into the No.1 wideout spot for the Browns. His only competition is Corey Coleman. Coleman is entering his second season after a disappointing rookie campaign. Britt is the established veteran who should see more targets. With an ADP of 124, the 44th wide receiver off the board, Britt has tremendous value late in your draft. You don’t need to draft him with the intentions of starting him right away. At worst, he’s simple filler when bye weeks or injuries creep up. The upside is there for him to be a dependable WR3, perhaps even more if he’s able to find the endzone more often.

The recent announcement of Deshone Kizer as the starting quarterback may scare away some owners on draft day, but it shouldn't. After all, Terrelle Pryor put together a 1,000-yard season with five different QBs in the very same offense. Kizer at least has the athletic ability to find his receivers downfield with a strong arm.

You’re not going to turn any heads picking Kenny Britt in round 13. That’s not why we play, though. We play to win the game. Kenny Britt can help you win in a very sneaky way.

 

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